APA (7th ed.) Citation

Kotler, P. (1994). Marketing management ; analysis, planning, implementation, and control (8th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketing Management ; Analysis, Planning, Implementation, and Control. 8th ed. Englewood Cliffs, N. J: Prentice-Hall, 1994.

MLA (9th ed.) Citation

Kotler, Philip. Marketing Management ; Analysis, Planning, Implementation, and Control. 8th ed. Prentice-Hall, 1994.