Cita APA (7th ed.)

Seltz, D. D. (1981). Handbook of innovative marketing techniques. Addison-Wesley.

Cita Chicago (17th ed.)

Seltz, David D. Handbook of Innovative Marketing Techniques. Reading, Massachusetts: Addison-Wesley, 1981.

Cita MLA (9th ed.)

Seltz, David D. Handbook of Innovative Marketing Techniques. Addison-Wesley, 1981.