Jefkins, F. W. (1973). Dictionary of marketing and communication including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences. Intertext.
Chicago Style aipamenaJefkins, Frank William. Dictionary of Marketing and Communication Including Advertising, Market Research and Public Relations, with a Selection of Terms and References from Distribution, Printing, Photography, Publishing, Radio and Television and the Social Sciences. [Aylesbury]: Intertext, 1973.
MLA aipamenaJefkins, Frank William. Dictionary of Marketing and Communication Including Advertising, Market Research and Public Relations, with a Selection of Terms and References from Distribution, Printing, Photography, Publishing, Radio and Television and the Social Sciences. Intertext, 1973.