The discipline of market leaders choose your customers, narrow your focus, dominate your market

The discipline of market leaders choose your customers, narrow your focus, dominate your market

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書目詳細資料
主要作者: Treacy, Michael
其他作者: Wiersema, Frederik D. (Frederik Derk)
格式: 圖書
語言:English
出版: Reading, Mass. Addison-Wesley c1995.
主題:
Marketing.
Competition.
Customer services.
Market segmentation.
Quality of products.