The discipline of market leaders choose your customers, narrow your focus, dominate your market

Podrobná bibliografie
Hlavní autor:	Treacy, Michael
Další autoři:	Wiersema, Frederik D. (Frederik Derk)
Médium:	Kniha
Jazyk:	English
Vydáno:	Reading, Mass. Addison-Wesley c1995.
Témata:	Marketing. Competition. Customer services. Market segmentation. Quality of products.