Memory and perception of brand mentions and placement of brands in songs.

Memory and perception of brand mentions and placement of brands in songs.

Библиографические подробности
Опубликовано в::International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Главный автор: Delattre, Eric
Формат: Статья
Язык:English
Предметы:
Product placement.
Brands.
Music.
Effectiveness.