Lau-Gesk, L. Emotional persuasion: When the valence versus the resource demands of emotions influence consumers' attitudes. Journal of consumer research.
Chicago Style (17th ed.) CitationLau-Gesk, Loraine. "Emotional Persuasion: When the Valence Versus the Resource Demands of Emotions Influence Consumers' Attitudes." Journal of Consumer Research .
MLA (9th ed.) CitationLau-Gesk, Loraine. "Emotional Persuasion: When the Valence Versus the Resource Demands of Emotions Influence Consumers' Attitudes." Journal of Consumer Research, .
Warning: These citations may not always be 100% accurate.