Ending a price promotion retracting it in one step or phasing it out gradually.

Ending a price promotion retracting it in one step or phasing it out gradually.

Bibliographic Details
Published in:Journal of marketing V. 74, 1-4 (2010).
Main Author: Tsiros, Michael
Format: Article
Language:English
Subjects:
Perceptions.
Market prices.
Discounts.