Joshi, A. The direct and indirect effects of advertising spending on firm value. Journal of marketing.
Chicago Style (17th ed.) CitationJoshi, Amit. "The Direct and Indirect Effects of Advertising Spending on Firm Value." Journal of Marketing .
MLA (9th ed.) CitationJoshi, Amit. "The Direct and Indirect Effects of Advertising Spending on Firm Value." Journal of Marketing, .
Warning: These citations may not always be 100% accurate.