The malleable brand the role of implicit theories in evaluationg brand extensions.

The malleable brand the role of implicit theories in evaluationg brand extensions.

Библиографические подробности
Опубликовано в::Journal of marketing V. 74, 1-4 (2010).
Главный автор: Yorkston, Eric A.
Формат: Статья
Язык:English
Предметы:
Personality traits.
Consumer behavior.
Perceptions.
Brand image.