The malleable brand the role of implicit theories in evaluationg brand extensions.

Sonraí bibleagrafaíochta
Foilsithe in:	Journal of marketing V. 74, 1-4 (2010).
Príomhchruthaitheoir:	Yorkston, Eric A.
Formáid:	Alt
Teanga:	English
Ábhair:	Personality traits. Consumer behavior. Perceptions. Brand image.