The malleable brand the role of implicit theories in evaluationg brand extensions.

The malleable brand the role of implicit theories in evaluationg brand extensions.

Bibliografiset tiedot
Julkaisussa:Journal of marketing V. 74, 1-4 (2010).
Päätekijä: Yorkston, Eric A.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Personality traits.
Consumer behavior.
Perceptions.
Brand image.