Yorkston, E. A. The malleable brand: The role of implicit theories in evaluationg brand extensions. Journal of marketing.
芝加哥风格引文Yorkston, Eric A. "The Malleable Brand: The Role of Implicit Theories in Evaluationg Brand Extensions." Journal of Marketing .
MLA引文Yorkston, Eric A. "The Malleable Brand: The Role of Implicit Theories in Evaluationg Brand Extensions." Journal of Marketing, .
警告：这些引文格式不一定是100％准确.