APA citiranje

Yorkston, E. A. The malleable brand: The role of implicit theories in evaluationg brand extensions. Journal of marketing.

Chicago Style (17th ed.) Citation

Yorkston, Eric A. "The Malleable Brand: The Role of Implicit Theories in Evaluationg Brand Extensions." Journal of Marketing .

MLA citiranje

Yorkston, Eric A. "The Malleable Brand: The Role of Implicit Theories in Evaluationg Brand Extensions." Journal of Marketing, .