Yorkston, E. A. The malleable brand: The role of implicit theories in evaluationg brand extensions. Journal of marketing.
Čikaški stil citiranja (17. izdanje)Yorkston, Eric A. "The Malleable Brand: The Role of Implicit Theories in Evaluationg Brand Extensions." Journal of Marketing .
MLA način citiranja (9. izdanje)Yorkston, Eric A. "The Malleable Brand: The Role of Implicit Theories in Evaluationg Brand Extensions." Journal of Marketing, .
Upozorenje: Ovi citati možda nisu uvijek 100% točni.