APA aipamena

Yorkston, E. A. The malleable brand: The role of implicit theories in evaluationg brand extensions. Journal of marketing.

Chicago Style aipamena

Yorkston, Eric A. "The Malleable Brand: The Role of Implicit Theories in Evaluationg Brand Extensions." Journal of Marketing .

MLA aipamena

Yorkston, Eric A. "The Malleable Brand: The Role of Implicit Theories in Evaluationg Brand Extensions." Journal of Marketing, .

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