Cita APA (7a ed.)

Yorkston, E. A. The malleable brand: The role of implicit theories in evaluationg brand extensions. Journal of marketing.

Cita Chicago Style (17a ed.)

Yorkston, Eric A. "The Malleable Brand: The Role of Implicit Theories in Evaluationg Brand Extensions." Journal of Marketing .

Cita MLA (9a ed.)

Yorkston, Eric A. "The Malleable Brand: The Role of Implicit Theories in Evaluationg Brand Extensions." Journal of Marketing, .