Contingent response to self-customization procedures implications for decision satisfaction and choice.

Contingent response to self-customization procedures implications for decision satisfaction and choice.

Dettagli Bibliografici
Pubblicato in:Journal of marketing research V. 46, 1-6 (2009).
Autore principale: Valenzuela, Ana
Natura: Articolo
Lingua:English
Soggetti:
Customization.
Customer satisfaction.
Consumer behavior.