Contingent response to self-customization procedures implications for decision satisfaction and choice.

Contingent response to self-customization procedures implications for decision satisfaction and choice.

Detalhes bibliográficos
Publicado no:Journal of marketing research V. 46, 1-6 (2009).
Autor principal: Valenzuela, Ana
Formato: Artigo
Idioma:English
Assuntos:
Customization.
Customer satisfaction.
Consumer behavior.