On southbound ease and northbound fees literal consequences of the metaphoric link between vertical position and cardinal direction.

On southbound ease and northbound fees literal consequences of the metaphoric link between vertical position and cardinal direction.

Podrobná bibliografie
Vydáno v:Journal of marketing research V. 46, 1-6 (2009).
Hlavní autor: Nelson, Leif D.
Médium: Článek
Jazyk:English
Témata:
Consumer behavior.
Perceptions.