APA (7th ed.) Citation

Zeithammer, R. Statistical benefits of choices from subsets. Journal of marketing research.

Chicago Style (17th ed.) Citation

Zeithammer, Robert. "Statistical Benefits of Choices from Subsets." Journal of Marketing Research .

MLA (9th ed.) Citation

Zeithammer, Robert. "Statistical Benefits of Choices from Subsets." Journal of Marketing Research, .

Warning: These citations may not always be 100% accurate.