The impact of outcome elaboration on susceptibility to contextual and presentation biases.

The impact of outcome elaboration on susceptibility to contextual and presentation biases.

Detalles Bibliográficos
Publicado en:Journal of marketing research V. 46, 1-6 (2009).
Autor principal: Nenkov, Gergona Y.
Formato: Artículo
Lenguaje:English
Materias:
Bias.
Investors.
Investment policy.
Impact analysis.