Outcomes of advertisers-agency relationships the form and the role of cooperation.

Podrobná bibliografie
Vydáno v:	International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Hlavní autor:	Duhan, Dale F.
Médium:	Článek
Jazyk:	English
Témata:	Cooperation. Commitments. Advertising agencies. Correlation analysis.