Product placement in entertainment media proposing business process models.

Product placement in entertainment media proposing business process models.

Detalhes bibliográficos
Publicado no:International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Autor principal: Chang, Susan
Formato: Artigo
Idioma:English
Assuntos:
Product placement.
Brands.
Motion pictures.
Heuristic.