Product placement in entertainment media proposing business process models.

Product placement in entertainment media proposing business process models.

Opis bibliograficzny
Wydane w:International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
1. autor: Chang, Susan
Format: Artykuł
Język:English
Hasła przedmiotowe:
Product placement.
Brands.
Motion pictures.
Heuristic.