Today's practice of brand placement and the industry behind it.

Today's practice of brand placement and the industry behind it.

Bibliografske podrobnosti
izdano v:International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Glavni avtor: Smit, Edith
Format: Article
Jezik:English
Teme:
Product placement.
Content analysis.
Television advertising.
Television programs.