Today's practice of brand placement and the industry behind it.

Today's practice of brand placement and the industry behind it.

Bibliografiset tiedot
Julkaisussa:International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Päätekijä: Smit, Edith
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Product placement.
Content analysis.
Television advertising.
Television programs.