Celebrity advertising of domestic tourist destinations the effect of celebrity endorsement on tourist s' interest and travel decisions

Celebrity advertising of domestic tourist destinations the effect of celebrity endorsement on tourist s' interest and travel decisions

Bibliographic Details
Main Author: Manicad, Glenmor L.
Other Authors: Palad, Beverly Shane E.
Format: Thesis
Language:English
Published: 2004
Subjects:
Tourism > Philippines > Marketing.