APA (7th ed.) Citation

Lay, P. In a downturn, provoke your customers. Harvard Business Review.

Chicago Style (17th ed.) Citation

Lay, Philip. "In a Downturn, Provoke Your Customers." Harvard Business Review .

MLA (9th ed.) Citation

Lay, Philip. "In a Downturn, Provoke Your Customers." Harvard Business Review, .

Warning: These citations may not always be 100% accurate.