The color and scent of sale a quasi experimental research on the effect of visual-olfactory relationship in the visual merchandising of female apparel stores
ABSTRACT This study, following a quasi-experimental research method, examined the effect of the application of color and odor as visual merchandising strategies in selected female apparel store interiors. Using purposeful sampling, four female apparel stores were purposefully chosen as the controlle...
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| Formato: | Tese |
| Idioma: | English |
| Publicado em: |
Quezon City
College of Home Economics, University of the Philippines Diliman
2010.
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