Searching for experience on the web an empircal examination of consumer behavior for search and experience goods.

Searching for experience on the web an empircal examination of consumer behavior for search and experience goods.

Detalles Bibliográficos
Publicado en:Journal of marketing V.73, 1-2, 4 (2009).
Autor principal: Peng Huang
Formato: Artículo
Lenguaje:English
Materias:
Consumer behavir.
Searches.
Internet.
Product quality.