APA (7th ed.) Citation

Kerr, G. An inside-out approach to integrated marketing communication: An international analysis. International journal of advertising : quarterly review of marketing communication.

Chicago Style (17th ed.) Citation

Kerr, Gayle. "An Inside-out Approach to Integrated Marketing Communication: An International Analysis." International Journal of Advertising : Quarterly Review of Marketing Communication .

MLA (9th ed.) Citation

Kerr, Gayle. "An Inside-out Approach to Integrated Marketing Communication: An International Analysis." International Journal of Advertising : Quarterly Review of Marketing Communication, .