APA (7th ed.) Citation

Brennan, I. Brand placement in novels: A test of the generation effect. International journal of advertising : quarterly review of marketing communication.

Chicago Style (17th ed.) Citation

Brennan, Ian. "Brand Placement in Novels: A Test of the Generation Effect." International Journal of Advertising : Quarterly Review of Marketing Communication .

MLA (9th ed.) Citation

Brennan, Ian. "Brand Placement in Novels: A Test of the Generation Effect." International Journal of Advertising : Quarterly Review of Marketing Communication, .