APA (7th ed.) Citation

Mau, G. Communicating brands playfully: Effects of in-game advertising for familiar and unfamiliar brands. International journal of advertising : quarterly review of marketing communication.

Chicago Style (17th ed.) Citation

Mau, Gunnar. "Communicating Brands Playfully: Effects of In-game Advertising for Familiar and Unfamiliar Brands." International Journal of Advertising : Quarterly Review of Marketing Communication .

MLA (9th ed.) Citation

Mau, Gunnar. "Communicating Brands Playfully: Effects of In-game Advertising for Familiar and Unfamiliar Brands." International Journal of Advertising : Quarterly Review of Marketing Communication, .