Evolution in the usage of localised appeals.

Bibliografiset tiedot
Julkaisussa:	International journal of advertising : quarterly review of marketing communication V. 27, 1-5 (2008).
Päätekijä:	Okazaki, Shintaro
Aineistotyyppi:	Artikkeli
Kieli:	English
Aiheet:	Advertising > Appeal to Japanese. Advertising > Appeal to American.