APA (7th ed.) Citation

Coulter, K. S. The tri-mediation model of persuasion: A case for negative political advertising? International journal of advertising : quarterly review of marketing communication.

Chicago Style (17th ed.) Citation

Coulter, Keith S. "The Tri-mediation Model of Persuasion: A Case for Negative Political Advertising?" International Journal of Advertising : Quarterly Review of Marketing Communication .

MLA (9th ed.) Citation

Coulter, Keith S. "The Tri-mediation Model of Persuasion: A Case for Negative Political Advertising?" International Journal of Advertising : Quarterly Review of Marketing Communication, .