Social comparison, imitation of celebrity models and materialism among Chinese youth.

Social comparison, imitation of celebrity models and materialism among Chinese youth.

Bibliographic Details
Published in:International journal of advertising : quarterly review of marketing communication V. 27, 1-5 (2008).
Main Author: Chan, Kara
Format: Article
Language:English
Subjects:
Materialism.
Social values > Adolescence > China.
Advertising > Appeal to youth.