Choice set configuration as a determinant of preference attribution and strength.

Choice set configuration as a determinant of preference attribution and strength.

Bibliografiset tiedot
Julkaisussa:Journal of consumer research V. 35, 1-4 (2008).
Päätekijä: Song-Oh Yoon
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Brand preferences.
Product choice.
Customer satisfaction.