One individual two identities frame switching among biculturals.

One individual two identities frame switching among biculturals.

Detalhes bibliográficos
Publicado no:Journal of consumer research V. 35, 1-4 (2008).
Autor principal: Luna, David
Formato: Artigo
Idioma:English
Assuntos:
Bilingualism.
Consumer behavior.
Cultural differences.