Desire to acquire powerlessness and compensatory consumption.

Desire to acquire powerlessness and compensatory consumption.

Bibliografiske detaljer
Udgivet i:Journal of consumer research V. 35, 1-4 (2008).
Hovedforfatter: Rucker, Derek D.
Format: Article
Sprog:English
Fag:
Consumer spending.
Willingness to pay.
Decision making.
Product choice.