Desire to acquire powerlessness and compensatory consumption.

Desire to acquire powerlessness and compensatory consumption.

Bibliografske podrobnosti
izdano v:Journal of consumer research V. 35, 1-4 (2008).
Glavni avtor: Rucker, Derek D.
Format: Article
Jezik:English
Teme:
Consumer spending.
Willingness to pay.
Decision making.
Product choice.