The mere categorization effect how the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction.

The mere categorization effect how the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction.

书目详细资料
发表在:Journal of consumer research V. 35, 1-4 (2008).
主要作者: Mogilner, Cassie
格式: 文件
语言:English
主题:
Supermarkets.
Category management.
Customer satisfaction.
Product choice.