The mere categorization effect how the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction.

The mere categorization effect how the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction.

書目詳細資料
發表在:Journal of consumer research V. 35, 1-4 (2008).
主要作者: Mogilner, Cassie
格式: Article
語言:English
主題:
Supermarkets.
Category management.
Customer satisfaction.
Product choice.