Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

書目詳細資料
發表在:Journal of consumer research V. 35, 1-4 (2008).
主要作者: Xin Zhao
格式: Article
語言:English
主題:
Advertising campaigns.
Communism.
Transitions.
Consumer behavior.