Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Chi tiết về thư mục
Xuất bản năm:Journal of consumer research V. 35, 1-4 (2008).
Tác giả chính: Xin Zhao
Định dạng: Bài viết
Ngôn ngữ:English
Những chủ đề:
Advertising campaigns.
Communism.
Transitions.
Consumer behavior.