Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Podrobná bibliografie
Vydáno v:Journal of consumer research V. 35, 1-4 (2008).
Hlavní autor: Xin Zhao
Médium: Článek
Jazyk:English
Témata:
Advertising campaigns.
Communism.
Transitions.
Consumer behavior.