Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Journal of consumer research V. 35, 1-4 (2008).
المؤلف الرئيسي: Xin Zhao
التنسيق: مقال
اللغة:English
الموضوعات:
Advertising campaigns.
Communism.
Transitions.
Consumer behavior.