Nonconscious goals and consumer choice.

Nonconscious goals and consumer choice.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of consumer research V. 35, 1-4 (2008).
Egile nagusia: Chartrand, Tanya L.
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Consumer behavior.
Brand names.
Decision making.
Retail stores.