Nonconscious goals and consumer choice.

Nonconscious goals and consumer choice.

Bibliografiske detaljer
Udgivet i:Journal of consumer research V. 35, 1-4 (2008).
Hovedforfatter: Chartrand, Tanya L.
Format: Article
Sprog:English
Fag:
Consumer behavior.
Brand names.
Decision making.
Retail stores.