The incumbent's advantage.

The incumbent's advantage.

Xehetasun bibliografikoak
Argitaratua izan da:Harvard Business Review V. 86, 1-12 (2008).
Egile nagusia: Macmillan, Ian C.
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Customer orientation.
Competitive advantage.
Marketing leaders.
Profitability.
Strategic planning.
Organizational effectivenss.