APA (7th ed.) Citation

Thomas, R. J. (1993). New product development: Managing and forecasting for strategic success. John Wiley.

Chicago Style (17th ed.) Citation

Thomas, Robert J. New Product Development: Managing and Forecasting for Strategic Success. New York: John Wiley, 1993.

MLA (9th ed.) Citation

Thomas, Robert J. New Product Development: Managing and Forecasting for Strategic Success. John Wiley, 1993.